Wednesday links: Marketing tools

I love regularly reading tips and advice articles in certain subjects — particularly writing and publishing. I don’t always need the information right then, but I know that it’ll eventually come in handy. Or at least, I hope it will.

I know there are a lot of other people out there who feel the same way I do, but sometimes it can be difficult to find every useful advice article that’s out there. So I thought I’d bring you a few. Here are the tips and advice articles that jumped out at me the most over the past week.

1. Five Marketing Tools for Authors Who Hate Marketing, from Writer UnBoxed: Personally, I like learning new marketing techniques, but I know not everyone feels the same way. But there are tools out there to help all of us trying to market our work. Excerpt: “The hard truth is—whether your path to publishing is via the traditional, indie, or hybrid route—if you want a sustainable writing career that involves receiving income and reaching as much of your target audience as possible, you’ll need to do some marketing. If your target audience is Uncle Bobby in Poughkeepsie, you’re probably that one writer who won’t need to market.”